Organic Cotton:
Everything You Want in Cotton, Nothing You Don’t
We all love cotton. We love its softness, versatility, comfort and style. And you'll love organic cotton even more because you get everything you value in conventional cotton without all the synthetic chemicals.
The "pure cotton" used in most cotton clothes, linens and other products today is still produced with more synthetic pesticides and other chemicals than any other crop on Earth. In fact, producing conventional cotton uses nearly the amount of chemicals used to make polyester.
Why should I care that it's organic
The thousands of new chemicals developed every year have dramatically changed agriculture on our planet for one, by giving farmers a seemingly simple solution to pests that destroy crops. But these chemicals also kill wildlife, endanger farm workers and a compromise the air, water, soil and food chain that sustain life on our planet. In fact, the Environmental Protection Agency classifies seven of the top 15 pesticides used in growing cotton in as "possible," "likely," "probable” or "known" human carcinogens.1
More consumers are showing that they want a choice: U.S. and Canadian organic fiber product sales grew an average 22 percent annually from 1996 to 2000.2 Rather than synthetic chemicals, organic farmers use health-safe, eco-responsible and sustainable methods including crop rotation, compost and pest-controlling border crops to keep soil thriving and crops free of pests.
What about the look, feel and price
Sharp hikes in consumer demand have create more choices than ever before in organic cotton. Companies in tune with that demand are offering high quality (translation: very soft and durable) organic cotton in a huge variety of options in bright, bold and beautiful colors, patterns and one-of-a-kind designs. You’ll find styles you love in organic cotton in clothing, bedding, towels, personal care products, toys, diapers, home furnishings and more.
1 U.S. Environmental Protection Agency, "List of Chemicals Evaluated for Carcinogenic Potential," 2001
2 Organic Trade Association 2001 Manufacturer's Market Survey
Organic vs. Conventional Cotton comparison
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